Markos Kounalakis, Drew Banks, and Kim Daus.
James Adams, former CEO of United Press International (UPI)
- Bob Johansen, Distinguished Fellow (IFTF)
- Peter Laufer, Author, Broadcaster, Journalist
- Tamar Elkeles, VP of Learning & Development, Qualcomm
Before the Internet, business communications were carefully controlled. Organizations spent time spinning messages in order to created a desired perception. Sometimes this worked but often constituents suspected manipulation. Today, controlling communications is no longer an option. As we find ourselves in an increasingly fast-paced, global, networked world, and as information whirls from all angles, the most successful organizational communication is that which quickly equips employees, partners, and customers with factual knowledge that builds trust and credibility with the organization. Applying journalistic principlesopen, accurate, timely and strategically weighted and contexted informationto existing corporate communication models will help organizations move from untrustworthy spin to open, honest, communication that engenders trust and helps create alignment in today's business environment. In essence this simply means that today's organizations must tell their most important constituents the truth ...as fast as they possibly can.
Beyond Spin examines this challenging transition underscoring the difficulty and complexity of switching from time-intensive controlled spin to instantaneous, unabridged honesty.